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Online Advertising to Retail Display Stands
It is not an unknown fact that a high percentage of product launches fail. If you’re looking to successfully market and launch a new product, it is well worth doing research around how to avoid this well before your product is set to hit the shelves.
Here, we have collected 5 impactful ways to help you beat the odds when launching your products, from online advertising to retail display stands…
Branding and Design
Effectively planning the branding and design of your product is a great way of creating an outstanding first impression. Branding should be consistent with your business. Helping to stimulate brand awareness and loyalty. If a consumer feels they can trust your brand, they are more likely to buy from it.
You want to catch the consumers’ eye and form a good first impression of your product. So selecting the right colour and text are essential. Colours can often convey emotion, or reflect a season or holiday – for instance, yellow can indicate summer. Meanwhile, simple yet informative text will appeal to a consumer through brand transparency and honesty, whilst a snappy logo can encourage familiarity and engagement.
Do not only consider the branding and design of your merchandise, but of any retail display stands or online campaigns which should complement it.
Advertising
There are many ways to advertise products: this could occur online or offline. The versatility of advertising means it suits all budgets. However for bigger scopes and more effective advertising, often a larger budget is required.
For instance, a simple blog or social media product page can be created to build suspense and awareness of your product for a minimal price. Larger social media campaigns, or TV or radio advertising, however, will generally need a generous budget.
Trade Shows
Business events and Trade shows are a great way of getting your product seen; this will often merge several methods of launching a product – such as branding and design and product display.
These events allow audiences and other businesses to interact with your product directly, giving them an opportunity to talk to a representative and ask any questions. You may even entice customers through special deals, such as free samples. Your product may then continue to be advertised through word-of-mouth recommendation.
Whilst trade shows allow you to engage with your desired audience, the scope of trade show marketing is limited to the size of the audience that appears on the day.
Retail Promotion and Product Displays
Retail promotion and item displays are one of the most effective ways of targeting consumers. By appealing to consumers in-store, where they are prepared to buy, with retail display stands you have a much higher chance of successfully marketing your product. This involves targeting impulse buyers and persuading consumers to choose your brand over another.
The importance of display in retail must also be considered. Remember to design your display through effective colouring and messaging, and position it in a strategic place. This helps market your product.
Retail display manufacturers can work with you to ensure your display stand becomes an effective extension of your advertising.
Gain Influencers
Marketing through influencers, most commonly found on social media, spreads word of your product. Through influencer advertising, your goods are demonstrated to be both effective and trustworthy.
Moreover, by selectively choosing the influencer you collaborate with, you can target relevant audiences.
