5 Best Ways to Increase Brand Awareness in Retail Stores

In the same vein, in store shelf placement is vital to the success of your overall in store visibility. As discussed above, the location of your promotional display can increase your brand awareness in various ways. The same theory applies to the placement of your product on a retail shelf; end of aisle products, or promoting your products at eye level, are recommended ways of grabbing your customers attention. Bright colours, clear messaging, and multidimensional, creative displays with your best product as the focal point, are moreover effective ways of standing out from the crowd. Once you have your customer’s attention, the best practise is to ensure they have immediate access to the product – ensuring enough stock is displayed and that it is in reach at all times.

Engaging and interactive retail displays are more likely to encourage your customer to buy your product. These types of displays are self-serving, so the customer can access the information they need about your brand or products there and then. Displays with integrated technology – such as those which allow consumers to try different combinations whilst customising their products, from clothes to edible products, or sign up to customer reward programmes – may demonstrate to your consumer that your brand is modern, innovative, and anticipatory of their needs.