Point of Sale Display Stands vs Online Reach Campaign: Which is Better for Your Client?

The main benefit of Social Media Marketing Campaigns is reach. This heightened ability to target your relevant audience will often lead to a Return on Investment (however expect this ROI to be slow at first). With multiple options for starting a social media marketing campaign, they can often be cost effective (though an effective campaign will require a marketing manager or outsourcing to an agency).

However, a digital marketing campaign is often time consuming and needs a continuous input to ensure your brand is seen and stays relevant. Your business being readily seen comes at the risk of your competitors also seeing what you’re doing in the present moment – and they may be able to counterattack in bigger and better ways. Finally, a social media marketing campaign needs to be well thought through, since posts that don’t sit well with your online audience can make your brand name vulnerable to criticism.

With social media marketing comes a great risk that the time and money invested will not come to its most beneficial fruition; tried and tested methods, such POS advertising, offer established marketing methods that can easily be remodelled to meet the modern consumers’ satisfaction.